The Road Safety Council has launched a campaign to reinforce the anti-drink driving message as the Christmas and New Year festive period approaches.

A 3D anti-drink driving vehicle display will be placed at the Hong Kong Island entrance of the Cross Harbour Tunnel until March 15 to remind people of the possible consequences of drink driving.

Road Safety Campaign Committee Chairman Lawrence Yu today said the vehicle display is the first step in the campaign. City-wide publicity activities will be held to encourage drivers not to drink and drive when they go out celebrating.

Hong Kong Federation of Insurers' Agnes Choi said drivers responsible for drink-driving-related traffic accidents must bear the victims' liabilities, as there is a 'drink driving' exclusion clause in motor insurance policies.

"Even if the insurance companies compensate the victims they will recover the amount by taking legal action against the drivers or vehicle owners, so please, if you drink, don't drive," she added.

The anti-drink driving message will also be displayed on large outdoor TV screens during the Christmas and New Year period.

The council will be broadcasting the message on television systems inside 120 eateries. A radio broadcast will remind drivers of existing legislation and the lack of third-party insurance coverage in proven drink-driving cases. The Police will also increase random breath testing over the festive period.