Hong Kong has entered a new era of digital broadcasting with the official launch of digital terrestrial television allowing viewers to enjoy high-definition programmes.

Chief Executive Donald Tsang, Secretary for Commerce & Economic Development Frederick Ma, Permanent Secretary for Commerce & Economic Development Rita Lau and representatives of Hong Kong's two free domestic television stations officiated at the launch tonight.

Mr Ma said digital broadcasting will bring viewers a wider array of quality programmes and entertainment, as well as a brand new audio-visual experience.

"The use of digital technologies could release spectrum for the development of new multimedia services and lead Hong Kong to scale new heights in the technology arena."

Coverage to expand

The initial launch will serve up to half the city's population, covering areas in Kowloon, north Hong Kong Island, part of Sha Tin and east Lantau Island.

"The Government is making every effort to help ATV and TVB speed up construction of their digital networks with the aim of providing 75% coverage by August next year, so more than five million Hong Kong citizens will be able to view in the comfort of their homes the 2008 Beijing Olympics through digital broadcasting," Mr Ma said.

With the launch of DTT broadcasting, ATV and TVB will simulcast their existing four television channels in digital format, and launch new free channels in standard and high definition.

The stations will continue to broadcast the four existing channels in analogue format, so viewers can choose when to switch to digital broadcasting at their own pace.

Database formed

People will be able to get information about the services coverage from the Office of the Telecommunications Authority's database from January 15.

They can key in the location or name of their buildings and get information about whether their buildings are covered by the services. If some buildings lie in grey areas where it is not clear whether DTT signals will be able to reach, the authority will send staff to obtain on-site measurement.

Those who wish to obtain such information before the availability of the service can call 2961 6333 during office hours. A special enquiry service is also available at 2389 8131 today and during the New Year holiday on January 1.

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