A publicity campaign is being launched to promote a greener lifestyle. The programmes include new TV and radio announcements in the public interest, a dedicated website, roving exhibitions, roadshows and an advertising campaign.  

Secretary for Environment Edward Yau today said a series of new TV and Radio APIs, conceived with the slogan "I love Hong Kong! I love green!", will be launched to arouse public awareness of the environmental problems and encourage early action.

Four other APIs will address four basic necessities of life - dressing, eating, living and commuting.

Computer game 

A series of computer games featuring six characters in a family setting allow players to appreciate the growing waste problem and how they can play a role in addressing it through waste reduction, re-use and recovery. 

Copies of CDs, containing the computer game and information of green initiatives, will be distributed to schools, youth centres, elderly centres and district offices. It will also be uploaded on the dedicated online game website.

A dedicated Waste Reduction website will give the public a one-stop source of information about waste generation, reduction, recycling and management in the territory. It will provide a channel for registered members to trade or donate their usable goods or share their views on how to reduce waste.

Other publicity items

Other programmes include exhibitions and roadshows; distribution of e-posters to schools and other organisations for promoting the green message; and educational activities funded by the Environment & Conservation Fund.

Mr Yau said he will continue to discuss more long-term collaborations, such as encouraging District Councils and non-governmental organisations to incorporate the message of "green lifestyle" into their World Environment Day 2008 activities.