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The Trade & Industry Department's Support & Consultation Centre for Small & Medium Enterprises will hold a seminar on January 20 to explore marketing strategies in times of adversity.
The seminar will discuss handling marketing challenges in times of adversity. It will also introduce the use of a customer relations management system and electronic messages for low-cost and effective marketing.
Speakers include Institute of Marketing Chairman Yim Kai-ming, and Wharf T&T eBusiness Assistant Marketing Director Kenneth Tsang. An SME owner will also share his experience in adverse market conditions.
The free Cantonese seminar will be held 2.30pm at Central Library.
Interested parties should register with the centre by January 16. For on-line registration or registration forms click here. Completed forms should be faxed to 2375 7105. For enquiries call 3403 6111.
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