InvestHK's Director-General of Investment Promotion Mike Rowse urges Israeli investors to consider Hong Kong as a springboard to access the Greater Pearl River Delta region.

Mr Rowse spoke at a seminar, "Hong Kong & Zhuhai: Your Winning Formula in China", jointly organised by InvestHK and the Zhuhai Municipal People's Government, held Tuesday in Tel Aviv.

Mr Rowse said Hong Kong, located in the heart of the region with excellent transportation, communications and technology infrastructure, is ideal for Israeli companies to establish a regional hub and manage their regional operations, while locating their manufacturing and production facilities in Zhuhai.

Hong Kong is Israel's largest trading partner in Asia, and Israel is Hong Kong's second largest export market in the Middle East. In 2007, trade between the two markets reached US$3.3 billion.

History of trade

"Israeli companies and entrepreneurs play a significant role in Hong Kong's business community," Mr Rowse said.

"They are a vibrant and diverse group, active in telecommunications, technology, IT, high technology, medical products, safety and security, transportation and logistics, diamonds, trading and financial services."

He encouraged Israeli companies to establish businesses in Hong Kong, and take advantage of the Closer Economic Partnership Arrangement to enter into the Mainland market, which is a triple win situation for Hong Kong, Zhuhai and Israeli companies.