|
A total of 584 retail merchants with more than 4,700 outlets have joined the No Fakes Pledge Scheme, showing retailers are committed to intellectual property rights protection, Director of Intellectual Property Stephen Selby says.
Speaking at the scheme's 10th anniversary celebration ceremony today, Mr Selby said Hong Kong has successfully branded the concept of respect for intellectual property rights in the marketplace over the past 10 years.
"The 2008 Beijing Olympics Equestrian Events will soon take place in Hong Kong. This is a great opportunity to promote Hong Kong to Games visitors as a world-class shopping paradise for genuine goods," Mr Selby said.
No Fakes General, the scheme's official mascot, will appear in tourist areas on Hong Kong Island and in Kowloon at weekends during the Olympic Games period and over the summer. The larger-than-life No Fakes General will distribute promotional leaflets and environment-friendly shopping bags to the public.
|
