To maintain Hong Kong's leading position as a regional creative hub, creative industry development will be accelerated in the next five years.

In his 2007-08 Policy Address today, Chief Executive Donald Tsang said the Financial Secretary and the Commerce & Economic Development Bureau under his ambit will oversee the development plan. They will draw up overall strategic plans for future development, complementary facilities and manpower training in collaboration with Government departments, non-governmental organisations and professional bodies.

Creative capital

"Since the 1970s Hong Kong has attained a leading position in the Asia-Pacific region in film, television, music, advertising, design and tourism. With intense competition in the creative industries, our leading position is under threat as neighbouring regions catch up," Mr Tsang said, citing the rising popularity of Korean films and Taiwanese music, and the development of creative industry parks on the Mainland. Tourism boards are also marketing their city brands in innovative ways to attract tourists.

"I hope the recently announced plan for the West Kowloon Cultural District project will stimulate the development of cultural and creative industries in Hong Kong. At the same time, we need a large pool of creative talents and a discerning audience. To achieve this the Education Bureau will encourage the nurturing of creativity, talents and ability in artistic and cultural appreciation in primary and secondary students, and promote university training for creative, performing arts and cultural talents."

HK brand

The Financial Secretary will also formulate strategies to revitalise Brand Hong Kong and enhance publicity highlighting Hong Kong as Asia's world city.

"We will also encourage and promote the development of Hong Kong brands," Mr Tsang added.

"World Expo 2010 Shanghai will provide an excellent opportunity for us to publicise Hong Kong's quality city life and position as a creative capital. To match the Expo's theme of 'Better City, Better Life' we will organise a series of campaigns to promote Hong Kong's image."