Property rights promoters: Commissioner of Customs & Excise Timothy Tong helps launch the Jewellery Integrity Campaign.

The Customs & Excise Department has launched the Jewellery Integrity Campaign to promote industry-wide trading of genuine goods.

The campaign will build up a self-regulating mechanism among industry players through the adoption of clear trade descriptions in jade and diamond retailing activities.

Launching the campaign today, Commissioner of Customs & Excise Timothy Tong said self-regulation is key to upholding intellectual property rights for jewellery products.

Under the campaign, jade traders will mark on the sales invoices and transaction records true and concise descriptions of the product grading.

Diamond traders will mark a true description of the product quality according to the marking standard of carat, colour, purity and cut.

Contact points will be established between Customs and the industry to establish implementation details. They include:

* assisting Customs in identifying fakes;

* giving laboratory testing certificates;

* assisting prosecution by testifying in court; and,