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 From Hong Kong's Information Services Department
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June 8, 2004
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Tourism
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Record tourist arrivals in April
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HK Tourism Board

Visitor arrivals in April hit 1,736,496, exceeding April's previous record by more than 330,000.

 

Compared with April last year, when tourism was severely affected by the SARS outbreak, the year-on-year increase was 251.8%. However, it was 23.8% higher than 2002, confirming that recovery remains well on track.

 

Total arrivals for the first four months of the year were 6.67 million, up 39.1% over the same period last year and 33.5% on 2002.

 

Tourism Board Executive Director Clara Chong said the figures keep Hong Kong well on track to meet its target of 20.5 million arrivals, which assumes growth of 31.8% on last year's total of 15.54 million.

 

"Arrivals are now consistently ahead of pre-SARS levels in Australia, Europe and Southeast Asia, while the Mainland market continues to grow strongly, boosted by the Individual Visit Scheme. We are also encouraged to see that only a small gap remains to be bridged in North America," she said.

 

April hotel occupancy at 86%

The average occupancy rate across all categories of hotels and tourist guest houses in April was 86%, compared with just 22% in April last year.

 

For the first four months of the year, the average occupancy rate stood at 85%, compared with 67% for the same period last year.

 

Total expenditure associated with inbound tourism reached $74.93 billion last year.

 

Despite a 6.2% fall in arrivals for 2003 in the wake of SARS, destination consumption expenditure - defined as the payments made by visitors for goods and services consumed in Hong Kong - rose 1.9% to $59.62 billion.

 

Overnight visitors spent more

The average per capita spending of overnight visitors rose 12.2% to $5,502, while that of same-day in-town visitors swelled 30.8% to $811. Overnight visitors also stayed for longer - an average of 4.1 nights, compared with only 3.6 nights in 2002.

 

The Mainland cemented its position as the highest-spending market, with the per capita spending of overnight Mainland visitors growing 6.7% to $6,018 and their length of stay increasing 6.4% to 4.8 nights.