HK views: Financial Secretary John Tsang tours the My Hong Kong 2020 exhibition.

A review of Brand Hong Kong is needed to ensure the brand stays current and remains effective in promoting Hong Kong, Financial Secretary John Tsang says.

Speaking at a prize-presentation ceremony that marks the conclusion of the "My Hong Kong 2020" public-engagement programme today, Mr Tsang said views collected through the programme will form the basis for updating the brand.

"A city's brand is an invaluable asset of the city.  More and more major cities around the world are building up their own city brands to promote themselves in a bid to attract foreign investment, tourists, talent or boost economic development," he said.

Noting many changes have taken place locally and globally since BrandHK was launched in 2001, he said with the additional challenges posed by the financial tsunami, a review of the brand is necessary.

Views analysis

Preliminary analysis of public views showed Hong Kong has succeeded in preserving many of its unique strengths, including global connectivity, a stable and free metropolis, friendly business environment, highly efficient work force, good infrastructure, and Hong Kong people's 'can-do spirit'.

Still, people would like the Government to do more in terms of environmental protection, education and heritage preservation, developing creative industries as well as promoting culture and a better work-life balance.

The "My Hong Kong 2020" programme attracted more than 1,300 responses and entries. Of these, about 300 were responses sent to myhk2020.com, and the rest were entries for a drawing contest and a video and lyrics competition.