A fair aimed at helping small and medium-sized enterprises (SMEs) to undertake digital transformation is being held today and tomorrow.

Held annually, “SME ReachOut: FUND Fair plus Tech Sourcing 2024” is organised by the Productivity Council’s SME ReachOut and supported by the Trade & Industry Department. It provides information on government funding schemes and assists SMEs in their digital transformation efforts with a view to bolstering their sustainable development.

The event includes five thematic zones, covering government funding schemes, digital transformation, e-commerce, business expansion and ESG (environmental, social and governance). It also involves 10 thematic seminars, at which experts will discuss government funding schemes, digital transformation and e-commerce, helping SMEs to understand market trends and find opportunities for co-operation and technology adoption.

Speaking at the opening ceremony, Secretary for Commerce & Economic Development Algernon Yau urged the trade to make good use of the Government’s support measures to expand their operations and embrace change.

The 2024 Policy Address unveiled a number of initiatives, such as an injection of $1 billion into the BUD Fund (Dedicated Fund on Branding, Upgrading & Domestic Sales), the expansion of E-commerce Easy to cover Association of Southeast Asian Nations markets, and the provision of more targeted funding support for enterprises to implement green transformation projects.